What if you could market without marketing? What if you could make an impact by generating a groundswell for good and it kept growing exponentially?
A beautiful juxtaposition of marketing and the ocean waves– these reveal unseen patterns that can generate sustainable growth marketing.
What if we thought about the business world like an ecosystem? Author Scott Martin uncovers patterns in nature that are unconventional yet driven by common sense on how to grow your business naturally and exponentially.
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Marketing is about to be turned on its head. Attention is collapsing and conventional marketing is increasingly becoming ineffective. If you are seeking new-school thinking with the old-school common sense this pragmatic yet visionary book Groundswell by Scott A. Martin should be your next read.
This beautifully crafted book chock-full of over 60 illustrations discusses how powerful it is to think about marketing building like a groundswell movement that is able to grow powerfully and exponentially. What if what we have been doing currently in marketing is already dead? In this book, Scott shows simple pragmatic ways that we have lost our way and that building a groundswell is a sustainable growth model.
Scott A. Martin is inviting you to do a deep dive and learn about how marketing doesn’t have to be hard. In fact, you can market without marketing and make a positive impact on the world – the secret to an ongoing growth loop with the emergence of the Transformation Economy.
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Scott A. Martin:
If there’s anyone who has a wide breadth of knowledge when it comes to marketing, it’s Scott a A. Martin. This brilliant strategist has spent 28 years working with marketing campaigns of all different shapes and sizes. He also hosts The Groundswell Podcast where he tackles modern marketing challenges and brainstorms with other successful business professionals to come up with smarter, sustainable marketing solutions for the modern world.
“Scott Martin is a rare and gifted marketer. In his latest book, he brilliantly argues that brands must strive for more than short-term gains and that their leaders must infuse more of their own humanity into their work. In addition to making a strong business case for higher ideals, Scott also offers his readers clear and pragmatic guidelines for growing sustainably with style. Groundswell underscores brands that embrace elegant & aesthetic experiences in the customer journey transform from typically forgetful to uniquely remarkable”
PAULINE BROWN
Founder & President of Aesthetic Intelligence Labs Former Chairman of LVMH North America
“Groundswell is a powerful guidebook for those who are ready to lead and create from a place of alignment. From their heart. Scott Martin’s expertise in building sustainable growth is seen and felt throughout every page, as he gives the reader the knowledge and tactics to do the same. A must read for any entrepreneur, creator, or marketer who is not only ready to build their business but make their unique impact on the world.”
Renée Marino
Communication Coach, TEDx Speaker and Best-Selling Author of “Becoming a Master Communicator.”
“Scott has launched and built our brand and marketing strategies at both Mod Financial and Mod Jets. This book is the playbook for companies like us who are looking to make an impact helping others and generating next modern wave of business growth.”
Andre Vicario
Founder & CEO Mod Financial
“Scott takes a fundamentally human approach to marketing. He’s not chasing vanity metrics or hopping onto the latest bandwagon, he’s genuinely trying to tap into how humans connect, evaluate, and ultimately, exchange value. He has an abundant mindset, which means that his frameworks are not about forcing people into one path or another to “win”, but collaborating with customers to match problems with solutions. His book pairs his human-centered storytelling with marketing smarts to ensure that everyone achieves their business goals.”
Ashley Faus
Director of Integrated Product Marketing, Atlassian
“A powerful approach to doing more while feeling better, Groundswell is chock full of motivational and practical advice for every entrepreneur.”
Jay Baer
marketing and CX expert and co-author of Talk Triggers
“You could just start a regular, old business. Or, you could start a movement that makes a real impact on the lives of others while living out your dreams and passions. Sounds better, right? Much better. This book will be your guide.”
Joe Pulizzi
author of six bestselling books including Content Inc. and Epic Content Marketing
Check out what we’ve been up to.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
This book isn’t a traditional marketing how-to book. It’s packed with personal anecdotes that show how passionate I am about crafting sustainable marketing strategies.
When it comes to brainstorming and coming up with excellent content marketing ideas, I’m definitely no stranger. I’ve spent 25 years exploring marketing strategies from A to Z. There’s very little I haven’t seen or tried.
In Groundswell, I want to tell you about a better way to think about crafting marketing campaigns. By comparing marketing and nature, I’m going to show you how everything in the business world is intrinsically connected.
When part of your business’s ecosystem isn’t functioning well, everything else eventually crumbles. Building your marketing framework on a strong business foundation is essential if you want to see strong ROIs. Creating a great marketing strategy can be such a rewarding journey. Let’s go down this road together.
Get in touch!
I’m eager to hear from you—especially if you’ve read the first chapter of Groundswell.
Let me know what you think by reaching out to The Groundswell Inner-Circle community
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